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Summerset Development Company: Pittsburgh, PA
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Location: |
Pittsburgh, PA |
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Climate Zone: |
Cold |
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Subdivision: |
Summerset at Frick Park |
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Builder: |
Summerset Development Company |
Evaluation
Start Date: |
June 2003 |
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Completion Date: |
November 2003 |
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Objectives: |
- To better understand consumers’ role in the diffusion of technology
- To provide insight about how to motivate homebuyers to purchase new technologies
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General Construction Information: |
New Urbanism” community with a mix of high density homes including townhomes, small single-family homes, and larger estates designed to encourage a sense of community and encourage neighborhood interaction. |
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Significant Results: |
- There was no statistically significant difference between the response of the general regional homebuying population and the group of homebuyers on the waiting list to purchase a home at Summerset at Frick Park.
- Several of the green building techniques that are commonly considered as important among the industry were least often cited by the homebuyers when defining elements of a green building: infill development, indoor air quality, mold/moisture, and less reliance on automobiles.
- Energy efficiency was consistently ranked as very important among homebuyers, despite the respondents’ lack of preference for other environmental attributes. This suggests that respondents value energy efficiency for its economic value rather than its environmental value.
- Survey respondents indicated that certain house features (durable exterior, energy efficiency, and storage space) are more important than community features such as high-quality schools. It may be beneficial for marketing efforts aimed at homebuyers in the Pittsburgh region to focus on energy efficiency, durability, and storage space.
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