Are there any electrical products that are becoming more popular among older homebuyers/remodelers?
From the seniors' standpoint, having electrical products that are cost- and energy-efficient and easy to maintain are popular (e.g., furnaces with filters that are easy to clean, etc.). In addition, seniors need products that are easy to operate with easy-to-read dials and controls. If they have products that could be installed by a remodelor, they should market to the remodeling industry. Also, senior publications that feature coupons are good places to run ads.